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Value-adding and merchandising are often two of the most challenging aspects of retailing meat. We have taken the guess work out this and created a successful range of beef and lamb value-adding manuals that have been created with your business in mind. Our aim is to help you improve your overall profitability, while providing more choice for your customers. The manuals promote a range of beef and lamb cuts and we’ve taken a seasonal approach with the recipe ideas, so you’ll find it easy to choose and create value-added dishes throughout the year. Each idea features straight-forward instructions, making them simple to prepare and easy to adapt to suit your customer’s needs. As well, each has notes regarding opportunities for additional promotion with sauces or easy accompaniments.