Grass feeding

Grass Fed Red Meat

In Australia the majority of beef, lamb and goat are raised on natural pastures and this meat is described as ‘grass fed’, ‘pasture fed’ or ‘free range’. The breed type, as well as changes in seasons, can influence the style and quality of red meat produced on grass.


Livestock grazed on pastures absorb a pigment from the grass called carotene, which can result in fat that has a yellowish tone. This has no effect on the eating quality; however some markets express a preference for a whiter colour.

It is said that grass fed meat has a complex flavour due to a varied pastoral diet.

In Australia, at any one point in time, approximately 97% of cattle are located in a grass fed environment.