The Greatest Butcher on Your Block

Launched by MLA with support from the Australian Meat Industry Council & award-winning journalist Jessica Rowe. A growing campaign aimed at raising awareness of the local butcher and encouraging foot traffic back to the butcher shop through a money can't buy prize incentive for both participating customers and butchers.

Phase 2 due to launch February 2020!

Following on from the successful Phase 1 of The Greatest Butcher on Your Block Campaign we are excited to announce details of Phase 2, due to launch on 17th February 2020. Phase 2 will bring an exclusive in-store promotion to butcher shops across Australia. Giving customers the chance to win 1 of 600 Everdure by Heston Blumenthal Cube BBQ’s with any beef or lamb purchase during the promotional period. But that’s not all, both butchers’ and consumers will have the chance to win a Tokyo 2020 Olympic Games VIP Experience. All participating customers must enter online with their unique code given at purchase for their chance to win. The Butcher with the most entries from customer purchases at their store will also scoop a money can’t buy Tokyo 2020 Olympic Games VIP Experience.

Butchers you can win too!

Encourage your customers to buy beef or lamb during the promotional period and enter online to win. Butchers that receive the most customer entries from their store will win A Tokyo 2020 Olympic Games VIP Experience!

How do I Participate?

In order to participate in phase 2 of The Greatest Butcher on Your Block Campaign butchers’ are urged to order their Point of Sale (POS) kits now via the order on demand system. Existing members will receive an email link to order. Orders close on Friday 10th January 2020, so don’t miss out!

Supported by key story teller Jessica Rowe,

Jessica has been travelling across the country visiting some of Australia’s greatest butchers, allowing them to tell their story of the butcher shop and the importance within the community. These stories will be presented as part of the campaign through key media and PR channels in the New Year. For now here are some on location sneak peeks...