Partnering once again with media personality and 'Crap Housewife' Jessica Rowe, the campaign launching 2 November 2020, focuses on highlighting the knowledge of the butcher encouraging consumers to ask your butcher about how to enjoy Australian beef and lamb at its very best.
Jessica showcases what you can learn from the masters of the trade as she is shown some simple meat preparation tips and cooking skills by some of Sydney's finest butchers'. All of which is featured in an online "Ask Your Butchers" series which can be viewed here.
With access to some amazing local produce on our doorstep who better to speak to than your local butcher! The campaign aims to share some of the best kept secrets in the trade, showcasing the valuable knowledge of our butchers' to the nation.
In addition to appearing across digital platforms, the campaign will be promoted exclusively through participating butcher stores. With full path to purchase point-of-sale material supplied including The Greatest Kitchen Guide. This exclusive booklet is jam packed full of tips and tricks, "how to demonstrations" and delicious beef and lamb recipes all courtesy of some of the Greatest Butchers in Australia. These are free for consumers to pick up in participating butcher stores, or alternatively the E-Book can be viewed on the Greatest Butcher campaign page, www.greatestbutcher.com.au.