At long last Spring is finally here!
MLA will be launching a new Spring Lamb campaign which aims to demonstrate the ease and versatility of cooking with lamb with the launch of a new series titled Lamb Legends.
The campaign will showcase lamb’s versatility through a range of cuts, cooking methods and cuisine whilst providing easy cooking information with entertaining stories.
Participating butcher shops have been supplied with full path to purchase point of sale material.
The five week campaign will launch on the 6th September that will run across digital and social channels as well as online free-to-air TV.