The Greatest Butcher on Your Block

Meat and Livestock Australia’s Greatest Butcher on Your Block Campaign makes a return, following on from the success of the campaign earlier in the year.

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The campaigns was first introduced as part of a challenge to remind consumers of the important role the independent retail butcher plays in local communities across Australia. In addition to help drive new and old shoppers back in-store to buy more beef and lamb.

The campaign will see the return of key storyteller Jessica Rowe, who is on the hunt for the greatest butcher recipes and top butcher tips to help Aussies get the best out of their beef and lamb this summer.

Following the exclusive trade competition which is now closed, selected winning recipes will go on to feature in the Greatest Butcher Kitchen Guide, which essentially is the “Go Too” guide for every shopper. Packed with butcher’s tips, “how too” demonstrations and of course, delicious beef and lamb recipes courtesy of “you”… the local butcher.

To get your hands on the free kitchen guides for your store, order your point of sale material, using the order on demand system. Alternatively get in touch at but remember be quick orders close October 9th.


Learn about part 1 of GBOYB
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