Preparation

BUTCHER - PREPARATION/METHOD

1. Rub blade with oil. Season well with salt and pepper and sprinkle with rosemary.

RETAIL PRESENTATION

Display on trays fat side up.

CUSTOMER - INSTRUCTIONS FOR REHEATING/PREPARATION

1. Light campfire and wait for the wood to burn down to glowing embers.

2. Place blade roast fat side up, onto a 9 litre cast iron camp oven. Pour over 500ml of red wine or beef stock and 500ml of water. Add 2 large brown onions, cut into wedges, cover with lid.

3. Stand camp oven in hot coals and shovel extra hot embers onto the lid.

4. Cook gently for 2 hours. Remove lid to check that there is still liquid in the camp oven. Add extra if necessary. Replace lid, top with fresh embers and cook for a further 30 minutes or until meat is tender and juices have reduced to form a sauce.

SERVING SUGGESTION

Carve roast into thick slices against the grain and serve with baked potatoes and corn.

MERCHANDISE/PROMOTIONAL TIPS FOR BUTCHERS

Vacuum pack this roast to appeal to holiday campers.