The red meat industry supply chain
People who enjoy Australian beef, lamb or goat meat trust that it is safe, ethically produced and of a high quality. It is this trust that allows Australian livestock producers to stand by what they sell, maintaining trust in Australian red meat is not something that is left to chance. A system of food safety measures, quality assurance and traceability from paddock to plate guarantees the integrity of Australia’s $22.9 billion red meat industry. Learn more about each of these stages in this section.
The Paddock to Plate Story brought to you by MLA.
Virtual reality technology is an engaging tool the Australian red meat industry uses to inform the community of the hard work and stringent practice that goes into producing a top quality product, from the producer through to the butcher or restaurant. Giving consumers and insight into the journey our produce takes from paddock to plate, a full VR experience will be available to you soon, but for now here is a sneak peak of the VR experience.