Point of Sale marketing

How will using point of sale marketing in store benefit my shop and my customers?    

Why use point of sale material?

Meat & Livestock Australia invests heavily in marketing campaigns across television, radio, outdoor, digital, social and PR activities with an ‘always on’ strategy. Ensuring Australian beef and lamb remain front of mind for consumers with key campaigns that run seasonally throughout the year. By using point of sale in-store, you are taking your customers on a journey with your shop being the final destination in keeping beef and lamb the only choice when meal planning.

key Campaign Dates

Summer Lamb - January

Autumn Beef - March

Autumn Lamb - April

Winter Beef - June

Spring Lamb - September

Summer Beef - November

How to order point of sale material

Ordering point of sale material for your shop couldn’t be easier with our Order on Demand system. With no two shops the same we give you the flexibility to choose elements that suit your shop and in the quantities you need. Approximately 8 weeks prior to the campaign launch we will email you with a link to order your point of sale materials. All our marketing material is free to ABG members so don't miss out! Not a member already? Simply send your shop details including your contact name and address to butchers@mla.com.au. To stay in loop about upcoming campaigns be sure to check our campaigns section and follow us on Facebook & Instagram.