Point of Sale marketing

How will using point of sale marketing in store benefit my shop and my customers?    

Why use point of sale material?

Meat & Livestock Australia invests heavily in marketing campaigns across television, radio, outdoor, digital, social and PR activities with an ‘always on’ strategy. Ensuring Australian beef and lamb remain front of mind for consumers with key campaigns that run seasonally throughout the year. By using point of sale in-store, you are taking your customers on a journey with your shop being the final destination in keeping beef and lamb the only choice when meal planning.


Ordering point of sale material (POS) for your shop couldn’t be easier with our Order on Demand (OOD). With no two shops the same, ordering POS via the OOD system gives you the flexibility to choose elements that suit your shop and in the quantities you need.  If your contact details are up to date on our database, we will send you an email approximately 8 weeks prior to the launch of a campaign for you to order your POS elements. We even have your delivery details pre-populated for convenience. All our point of sale material is free to ABG members.

How do I sign up for Order on Demand (OOD)?

Simply send your shop details including your contact name and address to butchers@mla.com.au. Your details will be added to the database and from then on you will receive an email notification from us approximately 8 weeks prior to the next campaign informing you it is time to order. To stay in loop about upcoming campaigns be sure to check our campaigns section and follow us on Facebook.

key Campaign Dates

Summer Lamb - January

Autumn Beef - March

Autumn Lamb - May

Winter Beef - June

Spring Lamb - September

Summer Beef - November