The Greatest Butcher on Your Block

The ABG is excited to announce The Greatest Butcher on Block is back and will be partnering with the Winter Beef campaign to drive value by reminding consumers to support their local butcher and promote lean beef as part of a healthy balanced meal.

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Jessica Rowe will continue to spread the word as key story teller and will be joined by, MLA’s lead dietitian Veronique Droulez and top Adelaide butcher Trevor Hill.

The trio feature in a digital content series showcasing red meats versatility and how to include Australian Beef as part of a healthy balanced meal, 3 to 4 times a week. The “Ask your butcher” series can be viewed here.

With path to purchase key to driving sales all Independent Butcher shops can participate in an in-store activation giving their shoppers who purchase beef during the campaign period the opportunity to WIN 1 of 100 Ultimate Kitchen Cooking Kits. The campaign will launch 31st of May 2021 until 27th June 2021. For more information visit www.australianbeef.com.au/greatest-butcher

If you would like to order more POS for your store please email butchers@mla.com.au