The Greatest Butcher on Your Block

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Easy, quick and undeniably delicious Australian Beef and Lamb can bring a world of flavour to meal times with our latest inspirational recipes all easily made in 30 minutes. With a focus on making meal times easier for the shopper, this campaigns focuses on sharing recipe inspiration, handy tips, shortcuts via your local butcher and also how to cook your favourite Beef and Lamb cuts in the ever popular airfryer.

With path to purchase key to driving sales all Independent Butcher shops can participate in an in-store activation giving their shoppers who purchase beef during the campaign period the opportunity to WIN a luxury Uluru Escape, plus 100 Phillips Airfryer XXL to be won instantly. Simply purchase beef or lamb during the campaign period 28th Feb 2022 - 4th April 2022. For more information visit


If you would like to order more POS for your store please email

To tie in with the promotional material we have included two value adding recipes for you to try in store. Check these out below: