Marketing Campaigns by MLA...
Meat & Livestock Australia invests heavily in marketing campaigns across television, radio, outdoor, digital, social and PR activities with an ‘always on’ strategy. Ensuring beef and lamb remain front of mind for consumers with key campaigns that run seasonally throughout the year. What campaign is running now?
Lamb Legends
Spring Campaign 2020
Lamb Legends
Meat & Livestock Australia’s Spring Lamb campaign has launched with a new content series which aims to demonstrate the ease and versatility of cooking with lamb by celebrating local Aussie heroes with renowned Aussie chefs cooking them legendary lamb meals to say thanks for their inspiring work. The Lamb Legends series kicks off with a three part video series, where top chefs – MasterChef star Hayden Quinn, Mr Wong legend Dan Hong and Three Blue Ducks chef Darren Robertson – say thanks to a deserving legend with a tasty lamb meal. To tackle the perception that lamb is hard to cook and unsuitable for everyday meals, the series will demonstrate how easy and versatile lamb is by showcasing a range of popular cuts, cuisines and cooking methods. The series will continue across Christmas and autumn 2021 to remind Australians to share lamb at key occasion periods and build confidence to cook and enjoy lamb more frequently throughout the year.